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SUMMER 2026 KIDS LINE COMING SOON
See Current Products and Order:
www.shopunderwaterincorporated.printful.me
Our MISSION
We make fun, well-designed, high quality clothing and accessories for kids and adults, and every purchase contributes important ocean and wildlife organizations.
OUR STORY
Last summer our family spent a lot of time in the pool together – kids, parents, grandparents, and friends. To help the younger kids get used to holding their breath and being underwater, we made up a game – every afternoon we would say it was time for a meeting. Parents and kids would hold their breath, sit on the bottom of the pool and wave to each other. Day by day the children became more confident in the water - and underwater. The kids called it a meeting of "Underwater Incorporated." This became a daily ritual and they really looked forward to it. As a surprise at the end of summer, we created a logo and printed our first hats and shirts as rewards for the progress the kids made with their swimming. Everyone who saw our cute logo and clothes loved them. They were a hit in the neighborhood and our Underwater Incorporated brand was born.
We are creating a family of quality products to enhance quality time together at the pool, beach, and lake.
We are creating a family of quality products to enhance quality time together at the pool, beach, and lake.